The Fundamentals of Building a Powerful and Memorable Brand Identity

Your brand identity is the heartbeat of your business and the cornerstone of its personality. But, like your business, y...

Reach vs. Spend: Advertising KPIs Across Media Channels

We recently shared the differences between marketing and advertising and highlighted the importance of fostering a stron...

Expanding into a new market is thrilling but also filled with unknowns and risks. Like venturing deep into an uncharted ...

In recent years, we've seen a massive shift in how we consume audio content. Smart speakers have become so popular that ...

Is radio relevant today? Absolutely.

As the Vice President of Sales and Director of Marketing for Leighton Media, I’ve been at the forefront of our company’s...

Regardless of if your business is new or has been in the community for decades, businesses of all sizes need brand aware...

In an era dominated by digital marketing, one traditional medium continues to hold its ground: radio advertising. Accord...

You’re ready to open the doors for your grand opening celebration. Your employees are hired and trained, products are re...

Listeners hear dozens of radio ads daily. They’re also bombarded with hundreds more advertisements on TV, online, in the...

My parents started Leighton Media 60 years ago with the goal of serving, connecting and celebrating our communities. Whi...

Since the launch of our Gratitude on Repeat Campaign, Leighton Media has pushed to connect nonprofits with their communi...