6 Holiday Marketing Ideas for Local Business

The holidays are the busiest advertising season of the year, and Deloitte's newest forecast has holiday retail spending ...

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What Does a Radio Advertising Agency Do? A Local Business Owner Guide

A radio advertising agency plans, buys, and manages radio ad campaigns on a business’s behalf, handling everything from ...

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What’s Included in a Radio Advertising Package?

A radio advertising package is more than a block of airtime. Most packages bundle airtime with some combination of ad pr...

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How Much Does Radio Advertising Cost? A Local Business Owner’s Guide

Radio advertising cost depends on your market size, the length of your ad, how often it airs, and what time of day it ru...

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OTT Advertising vs. Traditional TV: A Local Business Guide

Which Delivers Better Local Results? More people are watching shows and movies through streaming apps than ever, and tha...

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Connected TV Advertising for Local Businesses: What It Is & How It Works

The way people watch TV has changed — and local businesses can use that to their advantage. Broadcast TV was has traditi...

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How Geotargeted Ads Reach Local Customers

For local businesses, one of the biggest marketing challenges isn’t simply reaching people. It’s reaching the right peop...

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Hyperlocal Advertising: Why Local Reach Wins in a Digital World

Digital marketing has changed how brands target, measure, and optimize campaigns — but it hasn’t replaced the need for s...

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From Unknown to Unstoppable: A St. Cloud Firm's Radio Marketing Story

Ever wonder why some businesses become household names while others struggle to get noticed? The ones that stay top of m...

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Reach vs. Spend: Advertising KPIs Across Media Channels

We recently shared the differences between marketing and advertising and highlighted the importance of fostering a stron...

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8 Best Practices for Advertising Your Business in a New Market

Expanding into a new market is thrilling but also filled with unknowns and risks. Like venturing deep into an uncharted ...

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How Smart Speakers Continue To Reshape Local Radio

In recent years, we've seen a massive shift in how we consume audio content. Smart speakers have become so popular that ...

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