Are Radio Advertising Costs Worth It? How to Define Success and Drive ROI
One of the most frequent objections I received in my decade of selling radio advertising was: “Radio results are hard to...
The Fundamentals of Building a Powerful and Memorable Brand Identity
Your brand identity is the heartbeat of your business and the cornerstone of its personality. But, like your business, y...
Advertising KPIs: Comparing Reach vs. Spend Across Popular Media Methods
We recently shared the differences between marketing and advertising and highlighted the importance of fostering a stron...
8 Best Practices for Advertising Your Business in a New Market
Expanding into a new market is thrilling but also filled with unknowns and risks. Like venturing deep into an uncharted ...
How Smart Speakers Continue To Reshape Local Radio
In recent years, we've seen a massive shift in how we consume audio content. Smart speakers have become so popular that ...
10 Ways Radio is Still Relevant Today
Is radio still relevant today? Absolutely.
Celebrating 60 Years Of Radio Resonance
As the Vice President of Sales and Director of Marketing for Leighton Media, I’ve been at the forefront of our company’s...
3 Ways Local Radio Can Make Your Business a Household Name in the Community
Regardless of if your business is new or has been in the community for decades, businesses of all sizes need brand aware...
9 Reasons Radio Advertising Still Works
In an era dominated by digital marketing, one traditional medium still holds its ground: radio advertising. Since it fir...
7 Creative Ways to Advertise Your Business in Your Local Community
You’re ready to open the doors for your grand opening celebration. Your employees are hired and trained, products are re...
Top Tips for Creating Effective Radio Advertising
Listeners hear dozens of radio ads daily. They’re also bombarded with hundreds more advertisements on TV, online, in the...
On-Air for 60 Years and Counting
My parents started Leighton Media 60 years ago with the goal of serving, connecting and celebrating our communities. Whi...