Are Radio Advertising Costs Worth It? How to Define Success and Drive ROI

One of the most frequent objections I received in my decade of selling radio advertising was: “Radio results are hard to...

The Fundamentals of Building a Powerful and Memorable Brand Identity

Your brand identity is the heartbeat of your business and the cornerstone of its personality. But, like your business, y...

We recently shared the differences between marketing and advertising and highlighted the importance of fostering a stron...

Expanding into a new market is thrilling but also filled with unknowns and risks. Like venturing deep into an uncharted ...

In recent years, we've seen a massive shift in how we consume audio content. Smart speakers have become so popular that ...

Is radio still relevant today? Absolutely.

As the Vice President of Sales and Director of Marketing for Leighton Media, I’ve been at the forefront of our company’s...

Regardless of if your business is new or has been in the community for decades, businesses of all sizes need brand aware...

In an era dominated by digital marketing, one traditional medium still holds its ground: radio advertising. Since it fir...

You’re ready to open the doors for your grand opening celebration. Your employees are hired and trained, products are re...

Listeners hear dozens of radio ads daily. They’re also bombarded with hundreds more advertisements on TV, online, in the...

My parents started Leighton Media 60 years ago with the goal of serving, connecting and celebrating our communities. Whi...