Posts about: radio advertising

Client Overview

Mike Bryant from Bradshaw & Bryant Law Offices is our first feature client for our “Best Advertising Strategy” series. Their office is in Waite Park, next to Parkwood Cinemas. Their...

What makes you stand out from the flock? Your unique selling proposition.

Is radio still relevant? I think so, but I'm a little biased. How about we let these radio industry statistics speak for themselves?

Branding is everything to a small business, providing a basis for showing a customer who you are, why you matter, and how you offer value your competitors do not. Your brand goes far deeper than the...

Imagine having a grand opening, right across the street from a competitor's grand opening. You both opened the same day, with the same products, and are having similar sales. However, more people are...

So you’re ready to grow your business – and you think radio marketing will do the trick? Well, you’ve come to the right place. Our local marketing services – from ads on the radio to full branding...

With social media, viral videos, smartphones, and television dominating the modern news and media landscape, most businesses overlook the value of America's first major news medium: radio. According...

Radio ads have a long history. As one of the traditional forms of media that came into creation over 100 years before the modern digital channels, radio has played a role in advertising strategies...

One of the common objections business owners have for radio advertising is that the only way to be effective is to:

1. Dump a large amount of money into it; and
2. Run a saturation schedule (run ads all...

As with all marketing channels and media, there are certain goals radio can help you reach – and ones it won’t. The success of any marketing campaign or investment needs to be measured based on what...

Theater of the mind is a powerful thing. Take these two examples:

Word/Text:

Six days into what should be the greatest two months of my life, and it’s turned into a nightmare.

I don’t even know...

Broadcast radio has seen a significant spike in competition in the last 5-10 years, causing numbers to slowly decline. With Spotify, Pandora, podcasts, satellite radio, and other online audio and...