Leighton Media Blog | Stephanie Theisen

Are Radio Advertising Costs Worth It? How to Define Success and Drive ROI

One of the most frequent objections I received in my decade of selling radio advertising was: “Radio results are hard to...

Your brand identity is the heartbeat of your business and the cornerstone of its personality. But, like your business, y...

We recently shared the differences between marketing and advertising and highlighted the importance of fostering a stron...

Expanding into a new market is thrilling but also filled with unknowns and risks. Like venturing deep into an uncharted ...

In recent years, we've seen a massive shift in how we consume audio content. Smart speakers have become so popular that ...

As the Vice President of Sales and Director of Marketing for Leighton Media, I’ve been at the forefront of our company’s...

You’re ready to open the doors for your grand opening celebration. Your employees are hired and trained, products are re...

Since the launch of our Gratitude on Repeat Campaign, Leighton Media has pushed to connect nonprofits with their communi...

Bookends are a symbol of the beginning and the end of something. My bookends on an amazing chapter in my career journey ...

The return to in-person learning and networking continues to energize! Borrell Miami, held last month and attended by ou...

Near tears, exhausted and overwhelmed, I closed the door to my office and slid down the back holding my head in my hands...

Wheels up; it's time for in person conferences again (cue the sound effect of the crowd going wild)! This month, Kelli F...