Are Radio Advertising Costs Worth It? How to Define Success and Drive ROI

One of the most frequent objections I received in my decade of selling radio advertising was: “Radio results are hard to...

Advertising KPIs: Comparing Reach vs. Spend Across Popular Media Methods

We recently shared the differences between marketing and advertising and highlighted the importance of fostering a stron...

In recent years, we've seen a massive shift in how we consume audio content. Smart speakers have become so popular that ...

Is radio still relevant today? Absolutely.

As the Vice President of Sales and Director of Marketing for Leighton Media, I’ve been at the forefront of our company’s...

Regardless of if your business is new or has been in the community for decades, businesses of all sizes need brand aware...

In an era dominated by digital marketing, one traditional medium still holds its ground: radio advertising. Since it fir...

You’re ready to open the doors for your grand opening celebration. Your employees are hired and trained, products are re...

Listeners hear dozens of radio ads daily. They’re also bombarded with hundreds more advertisements on TV, online, in the...

Since the launch of our Gratitude on Repeat Campaign, Leighton Media has pushed to connect nonprofits with their communi...

Since the launch of our Gratitude on Repeat Campaign, Leighton Media has pushed to connect nonprofits with radio resourc...

I’ve always loved the holidays. The anticipation of gatherings, the glow of Christmas lights at night, and the time for ...