Advertising KPIs: Comparing Reach vs. Spend Across Popular Media Methods

We recently shared the differences between marketing and advertising and highlighted the importance of fostering a stron...

8 Best Practices for Advertising Your Business in a New Market

Expanding into a new market is thrilling but also filled with unknowns and risks. Like venturing deep into an uncharted ...

In recent years, we've seen a massive shift in how we consume audio content. Smart speakers have become so popular that ...

It’s a work morning. You grab your cup of coffee from the counter, snag your keys from your pocket, and hop into your ca...

We just wrapped up our most recent blog series, Best Radio Advertising Strategies for 2017. Our team compiled nine clien...

There are some businesses you work with out of want, and there are other businesses you work with out of need. The compa...

The value and importance of small business are something Leighton Media is proud to support across all our markets. The ...

People buy from ... people. That adage may be the oldest one in the book, but it's also the truest. In the case of insur...

Is there anything more personal than a steak? We didn't think so. Food is a lot of different things to a lot of differen...

Radio advertising works to solve problems unique to each business or service. The platform's ability to be tailored to d...

There's just something special about small town businesses. It takes a special kind of advertising and promotion to hono...

When you think of Main Street, what images or notions do you conjure up? If you're like most, main street resonates comf...