Radio Advertising Effectiveness: 10 Reasons Local Businesses Win with Radio

Is radio relevant today? Absolutely.

3 Ways Local Radio Can Make Your Business a Household Name in the Community

Regardless of if your business is new or has been in the community for decades, businesses of all sizes need brand aware...

You’re ready to open the doors for your grand opening celebration. Your employees are hired and trained, products are re...

My parents started Leighton Media 60 years ago with the goal of serving, connecting and celebrating our communities. Whi...

If I had to pick three things that radio is best for they would be branding, event marketing, and recruitment. Wait. Wha...

Hiring talent is a full-time job. Unfortunately, many of us are required to do so on top of our “regular job”. Radio rec...

Digital advertising continues to dominate the marketing landscape. In 2025, digital channels now account for over 75% of...

In a year that seemed it would never end, here we are again, looking out at the horizon, of a new calendar. The end of t...

While radio promotions themselves may only last a short while on-air, the planning and thought process behind them takes...

A company brand is more than a logo — it's the sum of everything customers experience: your website, color scheme, cultu...

As a small business owner or marketing manager, you’re tasked with accounting for every penny you invest from your marke...

Anyone with a daily commute to the office spends at least a few minutes listening to the radio in the car. While some of...