The Balancing Act of Successful Radio Promotions

While radio promotions themselves may only last a short while on-air, the planning and thought process behind them takes...

What is a Company’s Brand? What’s Your Brand?

A brand is your logo, your website, and your tagline. A brand is your color scheme and your brand usage booklet. It’s yo...

As a small business owner or marketing manager, you’re tasked with accounting for every penny you invest from your marke...

Anyone with a daily commute to the office spends at least a few minutes listening to the radio in the car. While some of...

Media Has Changes - But Radio Still Delivers The way people consume media has changed dramatically over the past decade....

At Leighton Media, our passion to serve, connect, and celebrate our communities has been a core value since we began our...

Every business needs an advertising plan. Think of it as your guide to promoting your business. Your plan will tell you ...

Radio advertising has long been a consistent form of advertising, broadcasting media, news, and marketing material to li...

For “in-the-moment” events, it’s best to be in the moment. Live radio remotes, or live broadcasting, is what will bring ...

Get in front of the people you want as customers. Expand your reach, connect with new markets, boost your name recogniti...

Music has a powerful impact as Americans’ listen to four hours and five minutes of audio each day. Music stimulates both...

Have you ever been in a store or business and you heard employees talking while you think "I wonder what that means?" We...