Posts by: Bob Leighton

Clichés are the stereotypes of the advertising world. They’re so common because they’re easy to write.

The thing is, a cliché doesn’t mean anything to anybody. Try replacing your business name with...

Once you have your radio commercial produced, it's time to decide which stations to run it on and during which dayparts.

You should view your account executive as an expert when it comes to this....

Radio has a storied, rich legacy and at Leighton Media, we’re honored to have it be our story. My dad, Al Leighton founded our company in the 1950s because it was his dream. He went on to be regarded...

Local radio. Digital radio. What’s the difference? What are their advantages? And, most importantly, where should you advertise your business? In this day of ever-changing media, it’s hard to know....