6 Holiday Marketing Ideas for Local Business

The holidays are the busiest advertising season of the year, and Deloitte's newest forecast has holiday retail spending ...

Streaming Audio Advertising vs. Traditional Radio

Streaming audio advertising delivers ads through on-demand platforms like podcasts and music apps, targeted to specific ...

The way people watch TV has changed — and local businesses can use that to their advantage. Broadcast TV was has traditi...

In a survey of 1,058 U.S.-based marketers conducted by Splash, 72% named events as their company's most effective market...

Digital marketing has changed how brands target, measure, and optimize campaigns — but it hasn’t replaced the need for s...

Ever wonder why some businesses become household names while others struggle to get noticed? The ones that stay top of m...

Your brand identity is the heartbeat of your business and the cornerstone of its personality. But, like your business, y...

We recently shared the differences between marketing and advertising and highlighted the importance of fostering a stron...

Expanding into a new market is thrilling but also filled with unknowns and risks. Like venturing deep into an uncharted ...

In recent years, we've seen a massive shift in how we consume audio content. Smart speakers have become so popular that ...

Is radio relevant today? Absolutely.

My parents started Leighton Media 60 years ago with the goal of serving, connecting and celebrating our communities. Whi...