The Fundamentals of Building a Powerful and Memorable Brand Identity
Your brand identity is the heartbeat of your business and the cornerstone of its personality. But, like your business, y...
Advertising KPIs: Comparing Reach vs. Spend Across Popular Media Methods
We recently shared the differences between marketing and advertising and highlighted the importance of fostering a stron...
8 Best Practices for Advertising Your Business in a New Market
Expanding into a new market is thrilling but also filled with unknowns and risks. Like venturing deep into an uncharted ...
How Smart Speakers Continue To Reshape Local Radio
In recent years, we've seen a massive shift in how we consume audio content. Smart speakers have become so popular that ...
10 Ways Radio is Still Relevant Today
Is radio still relevant today? Absolutely.
On-Air for 60 Years and Counting
My parents started Leighton Media 60 years ago with the goal of serving, connecting and celebrating our communities. Whi...
Rising Through the Ranks 2022 - Enjoy the Journey
Bookends are a symbol of the beginning and the end of something. My bookends on an amazing chapter in my career journey ...
What Business Are We In Anyway? Highlights from the 2022 NAB Show
The return to in-person learning and networking continues to energize! Borrell Miami, held last month and attended by ou...
The Power of Email Marketing
COVID-19 has impacted all of us, so I want to discuss the economic impact it has had on business. While some local busin...
Hindsight is 2020: My Top Three Takeaways of a Challenging Year
In a year that seemed it would never end, here we are again, looking out at the horizon, of a new calendar. The end of t...
Kelli Frieler to Speak at Minnesota Broadcasters Association Annual Meeting
UPDATE: Check out our recap from Kelli's panel discussion that I discuss below. Words cannot express how proud we are of...
What Are Radio Auction Sites?
Pretty much every radio station in the country today utilizes some sort of radio auction site. They’re called different ...