Hyperlocal Advertising: Why Local Reach Wins in a Digital World
Digital marketing has changed how brands target, measure, and optimize campaigns — but it hasn’t replaced the need for s...
Gratitude on Repeat Campaign 2024 – Winner Announcement & Recap
Since launching our Gratitude on Repeat Campaign, Leighton Media has been dedicated to connecting nonprofits with their ...
Radio Advertising Effectiveness: 10 Reasons Local Businesses Win with Radio
Is radio relevant today? Absolutely.
3 Ways Local Radio Can Make Your Business a Household Name in the Community
Regardless of if your business is new or has been in the community for decades, businesses of all sizes need brand aware...
Advantages of Radio Advertising: 8 Reasons It Still Works
In an era dominated by digital marketing, one traditional medium continues to hold its ground: radio advertising. Accord...
Top Tips for Creating Effective Radio Advertising
Listeners hear dozens of radio ads daily. They’re also bombarded with hundreds more advertisements on TV, online, in the...
On-Air for 60 Years and Counting
My parents started Leighton Media 60 years ago with the goal of serving, connecting and celebrating our communities. Whi...
Leighton Media Director of Engineering Heads South for Winter
As a family owned, employee owned company, our employees have a voice in our company’s future, and as CEO of the company...
Leighton Media Awards Director of Engineering MVP of 2020
Leighton Media is a family owned, employee owned company composed of 190 employees, 64 rf/streaming audio sources, 26 fo...
Hindsight is 2020: My Top Three Takeaways of a Challenging Year
In a year that seemed it would never end, here we are again, looking out at the horizon, of a new calendar. The end of t...
Leighton Media Announces New VP of Sales & Marketing
Leighton Media is pleased to announce Stephanie Theisen has been promoted to Vice President of Sales and Marketing. Thei...
A Breakdown of Local Radio Advertising Costs
As a small business owner or marketing manager, you’re tasked with accounting for every penny you invest from your marke...