How to Market Your Business on the Radio
Radio is one of the most popular forms of conventional advertising. It can also be one of the most effective. Why? Radio...
4 Ways Theater of the Mind Makes the Best Radio Ads Ever
Visualize With Me Do me a favor. This is going to be good: flip what you're listening to from your usual station, podcas...
Live Radio Remotes: Here's Why They Work For Us
For “in-the-moment” events, it’s best to be in the moment. Live radio remotes, or live broadcasting, is what will bring ...
Leighton Broadcasting Performers: Where Are They Now?
Local radio stations, like those in the Leighton Broadcasting family, aren't just hubs of local community, news, and mus...
The Power of Music [Infographic]
Music has a powerful impact as Americans’ listen to four hours and five minutes of audio each day. Music stimulates both...
When You Think Local Radio, Think Community
Some people have trouble figuring out where radio fits into a modern media market. But people who are involved with it k...
Why Local Events Matter for Community Involvement
Think about the last event you attended. Did you have fun and meet new people? Events connect people to other like-minde...
The Importance of Jingles for Advertising Your Business
When you think about Stanley Steemer, the carpet cleaning company, what comes to mind? "Call 1-800-STEEMER, Stanley Stee...
5 Reasons to Invest in Radio Advertising
We all know there are various mediums that marketers use to advertise. You’ve got television, newspapers, and the online...
Is Radio Recruitment Advertising Right For You?
Radio is a powerful influence in the minds of consumers. Its reach spans over multiple listeners with different experien...
How Leighton Media Clients are Active in the Community
At Leighton Media, we believe in serving, connecting and celebrating our community. That's our passion statement. For ou...
Radio Advertising: Types To Choose From
Radio advertising is a broad topic. It’s both subjective and customizable, and there are no two strategies alike. That’s...