Built to Last: A 20-Year Leighton Media Partnership
About Our Client Ms. Melinda's Dance Studio has been a staple of the St. Cloud community for decades. Founded and led by...
Why Radio Commercial Production Matters More Than Media Spend Alone
A successful radio marketing campaign is built on four core elements: the right strategy, a strategy-based message, cons...
How Hanson Paving Used Local Marketing To Grow 15% Per Year
About Hanson Paving Hanson Paving is a paving contractor serving the greater St. Cloud area. Whether it's residential dr...
How Geotargeted Ads Reach Local Customers
For local businesses, one of the biggest marketing challenges isn’t simply reaching people. It’s reaching the right peop...
Integrated Media Strategy for Local Growth
For many local business owners, advertising feels fragmented. Radio is handled by one vendor. Digital campaigns are mana...
Hyperlocal Advertising: Why Local Reach Wins in a Digital World
Digital marketing has changed how brands target, measure, and optimize campaigns — but it hasn’t replaced the need for s...
Gratitude on Repeat Campaign 2024 – Winner Announcement & Recap
Since launching our Gratitude on Repeat Campaign, Leighton Media has been dedicated to connecting nonprofits with their ...
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Radio Advertising Effectiveness: 10 Reasons Local Businesses Win with Radio
Is radio relevant today? Absolutely.
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3 Ways Local Radio Can Make Your Business a Household Name in the Community
Regardless of if your business is new or has been in the community for decades, businesses of all sizes need brand aware...
Radio Advertising Still Works: 8 Reasons To Add It to Your Marketing Strategy
In an era dominated by digital marketing, one traditional medium continues to hold its ground: radio advertising. Accord...
Top Tips for Creating Effective Radio Advertising
Listeners hear dozens of radio ads daily. They’re also bombarded with hundreds more advertisements on TV, online, in the...
On-Air for 60 Years and Counting
My parents started Leighton Media 60 years ago with the goal of serving, connecting and celebrating our communities. Whi...