Leighton Media Blog | Bob Leighton (4)

Your Business and the Battle for Mental Real Estate

Mental real estate and top-of-mind awareness are terms that are bandied about frequently in marketing. What do they mean...

Being involved in the community is good for any business. For locally owned and operated businesses, though, it’s even m...

Have you ever had a friend, or even an acquaintance of yours, come up to you all excited about what they heard on the ra...

For as long as I can remember, our St. Cloud office has held an annual fundraising campaign for the United Way of Centra...

We've already featured this client in our top advertising strategies series. That post focused on their strategy from a ...

You’d be surprised how many times I'm asked this question in conversation. We have stats and figures that prove radio wo...

“Caller number 11 will win free concert tickets! Call now at 555-RADIO! Good luck!” Have you ever wondered where radio s...

When it comes to developing an advertising plan, striking that perfect balance between how much time and resources you i...

Leighton Media participated in the 2016 issue of Women in Business. The magazine focused on celebrating the success of w...

What makes you stand out from the flock? Your unique selling proposition.

Is radio still relevant? I think so, but I'm a little biased. How about we let these radio industry statistics speak for...

From the backs of Little League jerseys to booths at festivals, corporate sponsorship is everywhere. A symbiotic relatio...