Leighton Media Blog | Bob Leighton (4)

How Broadcast Media Drives Consumer Engagement

When it comes to developing an advertising plan, striking that perfect balance between how much time and resources you i...

Leighton Media participated in the 2016 issue of Women in Business. The magazine focused on celebrating the success of w...

What makes you stand out from the flock? Your unique selling proposition.

Is radio still relevant? I think so, but I'm a little biased. How about we let these radio industry statistics speak for...

From the backs of Little League jerseys to booths at festivals, corporate sponsorship is everywhere. A symbiotic relatio...

Imagine having a grand opening, right across the street from a competitor's grand opening. You both opened the same day,...

With social media, viral videos, smartphones, and television dominating the modern news and media landscape, most busine...

Radio ads have a long history. As one of the traditional forms of media that came into creation over 100 years before th...

One of the common objections business owners have for radio advertising is that the only way to be effective is to: Dump...

2016 is right around the corner, and I wanted to catch you before it arrives. If you have a marketing strategy already d...

Theater of the mind is a powerful thing. Take these two examples: Word/Text: Six days into what should be the greatest t...

Broadcast radio has seen a significant spike in competition in the last 5-10 years, causing numbers to slowly decline. W...