Does Radio Advertising Work? Here's How to Do It Right
We are moving forward steadily through 2018; it's hard to believe that fourth quarter is just around the bend. Things mo...
What Are Radio Auction Sites?
Pretty much every radio station in the country today utilizes some sort of radio auction site. They’re called different ...
Your Business and the Battle for Mental Real Estate
Mental real estate and top-of-mind awareness are terms that are bandied about frequently in marketing. What do they mean...
5 Exciting Reasons Your Business Should be Involved in the Community
Being involved in the community is good for any business. For locally owned and operated businesses, though, it’s even m...
Your Circle of Influence and Radio Go Hand-in-Hand
Have you ever had a friend, or even an acquaintance of yours, come up to you all excited about what they heard on the ra...
Thoughts on Our Annual United Way Giving Campaign
For as long as I can remember, our St. Cloud office has held an annual fundraising campaign for the United Way of Centra...
How J.F. Kruse Jewelers Found Success with Radio Advertising
We've already featured this client in our top advertising strategies series. That post focused on their strategy from a ...
Does Radio Work?
You’d be surprised how many times I'm asked this question in conversation. We have stats and figures that prove radio wo...
Coupon Sampling with a Megaphone
“Caller number 11 will win free concert tickets! Call now at 555-RADIO! Good luck!” Have you ever wondered where radio s...
How Broadcast Media Drives Consumer Engagement
When it comes to developing an advertising plan, striking that perfect balance between how much time and resources you i...
How Leighton Enterprises Empowers Women in Leadership
Leighton Media participated in the 2016 issue of Women in Business. The magazine focused on celebrating the success of w...
What is Your Unique Selling Proposition?
What makes you stand out from the flock? Your unique selling proposition.