Bring the Right People to Your Business with Live Radio Remotes
Imagine having a grand opening, right across the street from a competitor's grand opening. You both opened the same day,...
Outside the Commercial Break: On-Air Sponsorships
With social media, viral videos, smartphones, and television dominating the modern news and media landscape, most busine...
The Dangers of Cross-Cume when Advertising Your Business on the Radio
Radio ads have a long history. As one of the traditional forms of media that came into creation over 100 years before th...
Radio Advertising ROI - What Should You Expect?
One of the common objections business owners have for radio advertising is that the only way to be effective is to: Dump...
5 Things Your 2016 Local Marketing Strategy Needs to Include
2016 is right around the corner, and I wanted to catch you before it arrives. If you have a marketing strategy already d...
Theater of the Mind Makes for Great Radio, Ads and Broadcasts
Theater of the mind is a powerful thing. Take these two examples: Word/Text: Six days into what should be the greatest t...
Why Are We Successful When Radio Industry Stats are Down?
Broadcast radio has seen a significant spike in competition in the last 5-10 years, causing numbers to slowly decline. W...
7 Frequently Used Radio Advertising Clichés
Clichés are the stereotypes of the advertising world. They’re so common because they’re easy to write. The thing is, a c...
How to Create Effective Radio Schedules
Once you have your radio commercial produced, it's time to decide which stations to run it on and during which dayparts....
Leighton Media History: Our Family Story
Radio has a storied, rich legacy and at Leighton Media, we’re honored to have it be our story. My dad, Al Leighton found...
Comparing Local Radio Advertising vs. Digital Radio Advertising
Local radio. Digital radio. What’s the difference? What are their advantages? And, most importantly, where should you ad...