Leighton Media Blog | Bob Leighton (5)

Radio Industry Stats [INFOGRAPHIC]

Is radio still relevant? I think so, but I'm a little biased. How about we let these radio industry statistics speak for...

From the backs of Little League jerseys to booths at festivals, corporate sponsorship is everywhere. A symbiotic relatio...

Imagine having a grand opening, right across the street from a competitor's grand opening. You both opened the same day,...

With social media, viral videos, smartphones, and television dominating the modern news and media landscape, most busine...

Radio ads have a long history. As one of the traditional forms of media that came into creation over 100 years before th...

One of the common objections business owners have for radio advertising is that the only way to be effective is to: Dump...

2016 is right around the corner, and I wanted to catch you before it arrives. If you have a marketing strategy already d...

Theater of the mind is a powerful thing. Take these two examples: Word/Text: Six days into what should be the greatest t...

Broadcast radio has seen a significant spike in competition in the last 5-10 years, causing numbers to slowly decline. W...

Clichés are the stereotypes of the advertising world. They’re so common because they’re easy to write. The thing is, a c...

Once you have your radio commercial produced, it's time to decide which stations to run it on and during which dayparts....

Radio has a storied, rich legacy and at Leighton Media, we’re honored to have it be our story. My dad, Al Leighton found...