7 Frequently Used Radio Advertising Clichés
Clichés are the stereotypes of the advertising world. They’re so common because they’re easy to write. The thing is, a c...
How to Create Effective Radio Schedules
Once you have your radio commercial produced, it's time to decide which stations to run it on and during which dayparts....
Leighton Media History: Our Family Story
Radio has a storied, rich legacy and at Leighton Media, we’re honored to have it be our story. My dad, Al Leighton found...
Comparing Local Radio Advertising vs. Digital Radio Advertising
Local radio. Digital radio. What’s the difference? What are their advantages? And, most importantly, where should you ad...