Best Advertising Strategy: Bradshaw & Bryant

Client Overview Mike Bryant from Bradshaw & Bryant Law Offices is our first feature client for our “Best Advertising...

What is Your Unique Selling Proposition?

What makes you stand out from the flock? Your unique selling proposition.

Is radio still relevant? I think so, but I'm a little biased. How about we let these radio industry statistics speak for...

Branding is everything to a small business, providing a basis for showing a customer who you are, why you matter, and ho...

Imagine having a grand opening, right across the street from a competitor's grand opening. You both opened the same day,...

So you’re ready to grow your business – and you think radio marketing will do the trick? Well, you’ve come to the right ...

With social media, viral videos, smartphones, and television dominating the modern news and media landscape, most busine...

Radio ads have a long history. As one of the traditional forms of media that came into creation over 100 years before th...

One of the common objections business owners have for radio advertising is that the only way to be effective is to: Dump...

As with all marketing channels and media, there are certain goals radio can help you reach – and ones it won’t. The succ...

Theater of the mind is a powerful thing. Take these two examples: Word/Text: Six days into what should be the greatest t...

Broadcast radio has seen a significant spike in competition in the last 5-10 years, causing numbers to slowly decline. W...