7 Frequently Used Radio Advertising Clichés
Clichés are the stereotypes of the advertising world. They’re so common because they’re easy to write. The thing is, a c...
How to Create Effective Radio Schedules
Once you have your radio commercial produced, it's time to decide which stations to run it on and during which dayparts....
4 Most Common Radio Advertising Myths Busted!
In my line of work, I have the pleasure of interacting with marketing directors and business owners every day. In my ten...
Radio Advertising Solutions as Unique as Your Business
Recently, we shared information about the various radio formats you have to choose from when running a radio advertiseme...
Comparing Local Radio Advertising vs. Digital Radio Advertising
Local radio. Digital radio. What’s the difference? What are their advantages? And, most importantly, where should you ad...
Branding Your Company On The Radio
Branding on the radio is about making an emotional connection with your customers and ensuring your business is the firs...