Is Radio Dead in 2017?

Experts like to pretend that older technology is dying out in favor of the new. But it's far more likely that the old te...

Does Radio Advertising Work? Here's How to Do It Right

We are moving forward steadily through 2018; it's hard to believe that fourth quarter is just around the bend. Things mo...

Pretty much every radio station in the country today utilizes some sort of radio auction site. They’re called different ...

I asked our staff to submit stories, memories, and personal anecdotes from their career in radio. The response was overw...

We talk a lot about branding on the radio, but how exactly does it work? What’s involved in the process? There are three...

If yours is like most local businesses, you probably have several marketing activities going on simultaneously. Perhaps ...

In our last two blog entries, we talked about the concept of bricks and mortar as an analogy for creating successful adv...

We’re in the midst of a three-part series of posts explaining the concept of bricks and mortar and how it relates to bui...

When you’re building a home, one of the materials you can choose from is bricks and mortar. These are durable and struct...

Have you ever had a friend, or even an acquaintance of yours, come up to you all excited about what they heard on the ra...

In select Leighton Media markets, we invite our clients and community to a marketing workshop featuring author, speaker,...

We believe in serving, connecting, and celebrating our community. That mission is the cornerstone of our entire brand. W...