Good Vs. Bad Radio Advertising

It’s a work morning. You grab your cup of coffee from the counter, snag your keys from your pocket, and hop into your ca...

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Radio Advertising "Boring" Products or Services on the Radio

The word boring is subjective. What’s boring to someone might not be regarded the same way by the next person. So, when ...

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Four Must-Haves for Effective Radio Advertising 

When you think of what you want for your business, you probably name success, recognition, profitability, and a way to b...

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Radio Advertising: Types To Choose From

Radio advertising is a broad topic. It’s both subjective and customizable, and there are no two strategies alike. That’s...

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Marketing Strategy: What is Included?

At Leighton Media, we’re a full-service marketing company. What does that mean? It means we partner with local businesse...

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Radio is Future Proof

Advertising is far from being considered a new concept, but it is an area of marketing that has continued to grow and ev...

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Is Radio Advertising Relevant?

I've heard that before. Several times over, in fact. I can't say yes enough on this topic.

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What We Mean When We Say Expert

Leighton Media is experienced in digital marketing, event marketing, and advertising, but at its core, this company is a...

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Best Advertising Strategy: El-Jay Plumbing

There are some businesses you work with out of want, and there are other businesses you work with out of need. The compa...

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Best Advertising Strategy: Fergus Locker

Is there anything more personal than a steak? We didn't think so. Food is a lot of different things to a lot of differen...

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Is Radio Dead in 2017?

Experts like to pretend that older technology is dying out in favor of the new. But it's far more likely that the old te...

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Does Radio Advertising Work? Here's How to Do It Right

We are moving forward steadily through 2018; it's hard to believe that fourth quarter is just around the bend. Things mo...

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