Outside the Commercial Break: On-Air Sponsorships

With social media, viral videos, smartphones, and television dominating the modern news and media landscape, most busine...

The Dangers of Cross-Cume when Advertising Your Business on the Radio

Radio ads have a long history. As one of the traditional forms of media that came into creation over 100 years before th...

Making an impact consumers will notice is much like raising a child – in many cases, it takes a village, or at least a l...

Sometimes, it's impossible to realize you're heading in the wrong direction until it's too late. In marketing, this is e...

One of the common objections business owners have for radio advertising is that the only way to be effective is to: Dump...

Getting people in the door is a challenge many local businesses face at some point or another. Whether it is caused by p...

A brand is dynamic. That’s probably the most important lesson any business owner or marketing director can learn. Nothin...

As with all marketing channels and media, there are certain goals radio can help you reach – and ones it won’t. The succ...

2016 is right around the corner, and I wanted to catch you before it arrives. If you have a marketing strategy already d...

Theater of the mind is a powerful thing. Take these two examples: Word/Text: Six days into what should be the greatest t...

Branding is the process of developing a strong business identity. Let’s do an exercise to demonstrate. Complete these ta...

Broadcast radio has seen a significant spike in competition in the last 5-10 years, causing numbers to slowly decline. W...