5 Things Your 2016 Local Marketing Strategy Needs to Include

2016 is right around the corner, and I wanted to catch you before it arrives. If you have a marketing strategy already d...

Theater of the Mind Makes for Great Radio, Ads and Broadcasts

Theater of the mind is a powerful thing. Take these two examples: Word/Text: Six days into what should be the greatest t...

Branding is the process of developing a strong business identity. Let’s do an exercise to demonstrate. Complete these ta...

Broadcast radio has seen a significant spike in competition in the last 5-10 years, causing numbers to slowly decline. W...

Back in the day, an ad in the phone book was great because it was the go-to directory for finding a local business or yo...

Clichés are the stereotypes of the advertising world. They’re so common because they’re easy to write. The thing is, a c...

Everybody makes mistakes, but advertising mistakes can be particularly expensive. While you may be an expert in your ind...

You and your company can have an amazing product and the best services in the world, but without brand awareness, it doe...

Advertising is everywhere. Turn on your car radio and you'll hear an ad for a soft drink, turn on your TV and you'll see...

Once you have your radio commercial produced, it's time to decide which stations to run it on and during which dayparts....

In my line of work, I have the pleasure of interacting with marketing directors and business owners every day. In my ten...

One of your ultimate goals as a business owner or marketing professional is to create a brand that stands out in the cro...