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Branding is everything to a small business, providing a basis for showing a customer who you are, why you matter, and ho...

3 Essential Advantages of an Event Sponsorship

From the backs of Little League jerseys to booths at festivals, corporate sponsorship is everywhere. A symbiotic relatio...

Imagine having a grand opening, right across the street from a competitor's grand opening. You both opened the same day,...

So you’re ready to grow your business – and you think radio marketing will do the trick? Well, you’ve come to the right ...

With social media, viral videos, smartphones, and television dominating the modern news and media landscape, most busine...

Radio ads have a long history. As one of the traditional forms of media that came into creation over 100 years before th...

Making an impact consumers will notice is much like raising a child – in many cases, it takes a village, or at least a l...

Sometimes, it's impossible to realize you're heading in the wrong direction until it's too late. In marketing, this is e...

One of the common objections business owners have for radio advertising is that the only way to be effective is to: Dump...

Getting people in the door is a challenge many local businesses face at some point or another. Whether it is caused by p...

A brand is dynamic. That’s probably the most important lesson any business owner or marketing director can learn. Nothin...

As with all marketing channels and media, there are certain goals radio can help you reach – and ones it won’t. The succ...