Radio Advertising Solutions as Unique as Your Business
Recently, we shared information about the various radio formats you have to choose from when running a radio advertiseme...
Getting Results Through Advertising Starts With A Solid Strategy
No matter how large or small your business is, advertising should start with a solid strategy. According to SBA’s Advert...
Leighton Media History: Our Family Story
Radio has a storied, rich legacy and at Leighton Media, we’re honored to have it be our story. My dad, Al Leighton found...
Comparing Local Radio Advertising vs. Digital Radio Advertising
Local radio. Digital radio. What’s the difference? What are their advantages? And, most importantly, where should you ad...
Branding Your Company On The Radio
Branding on the radio is about making an emotional connection with your customers and ensuring your business is the firs...
Marketing vs. Advertising - Are They Different?
For years marketing and advertising has been regarded as marketingandadvertising – one giant machine. Both are key compo...