Google is Replacing Phone Book Ads - Here's How to Get Listed

Back in the day, an ad in the phone book was great because it was the go-to directory for finding a local business or yo...

7 Frequently Used Radio Advertising Clichés

Clichés are the stereotypes of the advertising world. They’re so common because they’re easy to write. The thing is, a c...

Everybody makes mistakes, but advertising mistakes can be particularly expensive. While you may be an expert in your ind...

You and your company can have an amazing product and the best services in the world, but without brand awareness, it doe...

Advertising is everywhere. Turn on your car radio and you'll hear an ad for a soft drink, turn on your TV and you'll see...

Once you have your radio commercial produced, it's time to decide which stations to run it on and during which dayparts....

In my line of work, I have the pleasure of interacting with marketing directors and business owners every day. In my ten...

One of your ultimate goals as a business owner or marketing professional is to create a brand that stands out in the cro...

Recently, we shared information about the various radio formats you have to choose from when running a radio advertiseme...

No matter how large or small your business is, advertising should start with a solid strategy. According to SBA’s Advert...

Radio has a storied, rich legacy and at Leighton Media, we’re honored to have it be our story. My dad, Al Leighton found...

Local radio. Digital radio. What’s the difference? What are their advantages? And, most importantly, where should you ad...