Thoughts on Our Annual United Way Giving Campaign
For as long as I can remember, our St. Cloud office has held an annual fundraising campaign for the United Way of Centra...
Follow-Up to Our BrandsFormation Philosophy: Client Success Stories
In select Leighton Media markets, we invite our clients and community to a marketing workshop featuring author, speaker,...
How Bernick's Found Success with Radio Advertising
We believe in serving, connecting, and celebrating our community. That mission is the cornerstone of our entire brand. W...
How to Schedule Radio Ads for Your Next Event
You did it. You hit the one year anniversary of your business opening its doors. This calls for a celebration! Time to g...
How J.F. Kruse Jewelers Found Success with Radio Advertising
We've already featured this client in our top advertising strategies series. That post focused on their strategy from a ...
Are Banner Ads Worth it on Radio Station Websites?
Nearly every radio station today has a website. Many have active websites that are kept up-to-date with fresh content. S...
Does Radio Work?
You’d be surprised how many times I'm asked this question in conversation. We have stats and figures that prove radio wo...
Coupon Sampling with a Megaphone
“Caller number 11 will win free concert tickets! Call now at 555-RADIO! Good luck!” Have you ever wondered where radio s...
A Visual Look at the Best Local Advertising Strategies [INFOGRAPHIC]
Over the summer, we've shared nine of our favorite local advertising strategies. What I love about these strategies is h...
How Broadcast Media Drives Consumer Engagement
When it comes to developing an advertising plan, striking that perfect balance between how much time and resources you i...
Best Advertising Strategy: Clearwater Travel Plaza
Client Overview Since 1976, Clearwater Travel Plaza has been in the business of serving professional drivers and travele...
Best Advertising Strategy: J.F. Kruse Jewelers
Client Overview Founded in 2000, J.F. Kruse Jewelers has been a local destination ever since. Because of this, they’ve e...