Thoughts on Our Annual United Way Giving Campaign

For as long as I can remember, our St. Cloud office has held an annual fundraising campaign for the United Way of Centra...

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Follow-Up to Our BrandsFormation Philosophy: Client Success Stories

In select Leighton Media markets, we invite our clients and community to a marketing workshop featuring author, speaker,...

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How Bernick's Found Success with Radio Advertising

We believe in serving, connecting, and celebrating our community. That mission is the cornerstone of our entire brand. W...

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How to Schedule Radio Ads for Your Next Event

You did it. You hit the one year anniversary of your business opening its doors. This calls for a celebration! Time to g...

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How J.F. Kruse Jewelers Found Success with Radio Advertising

We've already featured this client in our top advertising strategies series. That post focused on their strategy from a ...

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Are Banner Ads Worth it on Radio Station Websites?

Nearly every radio station today has a website. Many have active websites that are kept up-to-date with fresh content. S...

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Does Radio Work?

You’d be surprised how many times I'm asked this question in conversation. We have stats and figures that prove radio wo...

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Coupon Sampling with a Megaphone

“Caller number 11 will win free concert tickets! Call now at 555-RADIO! Good luck!” Have you ever wondered where radio s...

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A Visual Look at the Best Local Advertising Strategies [INFOGRAPHIC]

Over the summer, we've shared nine of our favorite local advertising strategies. What I love about these strategies is h...

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How Broadcast Media Drives Consumer Engagement

When it comes to developing an advertising plan, striking that perfect balance between how much time and resources you i...

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Best Advertising Strategy: Clearwater Travel Plaza

Client Overview Since 1976, Clearwater Travel Plaza has been in the business of serving professional drivers and travele...

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Best Advertising Strategy: J.F. Kruse Jewelers

Client Overview Founded in 2000, J.F. Kruse Jewelers has been a local destination ever since. Because of this, they’ve e...

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