Over the summer, we've shared nine of our favorite local advertising strategies. What I love about these strategies is how varied they are; yet they each share a commonality. They're varied in their message and in their approach to radio advertising. However, they share the same theme in that they're powerful in their simplicity. Instead of clichés and tired language, they use consistency with powerful language and uncommon words; most have a memorable jingle, too.
Here's a visual look at them:
Click the infographic for a larger version.
I hope you've enjoyed reading these and you have learned something along the way. Here is each strategy again for your reference:
- Bradshaw & Bryant
- Once Upon a Child
- BD Exteriors
- C&D Granite
- Birchwood
- Heller & Thyen Law Firm
- Benusa Appliance
- J.F. Kruse Jewelers
- Clearwater Travel Plaza
We've combined each of these clients' stories into an eBook for easy reference. Click here to download it.