Best Advertising Strategy: Animals, Inc.

There's just something special about small town businesses. It takes a special kind of advertising and promotion to hono...

Best Advertising Strategy: Main Street Restaurant

When you think of Main Street, what images or notions do you conjure up? If you're like most, main street resonates comf...

CLIENT OVERVIEW Andy's Towing is a professional and reliable towing service specializing in heavy duty recovery, grain v...

Client Overview Miller Auto Plaza is our first featured client for our 2017 Best Advertising Strategy blog series. Locat...

It’s back by popular demand! Last summer, our team of account executives brainstormed an idea of how to tell the powerfu...

Experts like to pretend that older technology is dying out in favor of the new. But it's far more likely that the old te...

We are moving forward steadily through 2018; it's hard to believe that fourth quarter is just around the bend. Things mo...

The success of a business advertising on the radio is largely dependent on its advertising strategy. When a small busine...

Pretty much every radio station in the country today utilizes some sort of radio auction site. They’re called different ...

I asked our staff to submit stories, memories, and personal anecdotes from their career in radio. The response was overw...

Success looks different and is defined in many different ways. At Leighton Media, it’s first and foremost about the peop...

We talk a lot about branding on the radio, but how exactly does it work? What’s involved in the process? There are three...