What Are Radio Auction Sites?

Pretty much every radio station in the country today utilizes some sort of radio auction site. They’re called different ...

Highlights of My Career in Radio

I asked our staff to submit stories, memories, and personal anecdotes from their career in radio. The response was overw...

Success looks different and is defined in many different ways. At Leighton Media, it’s first and foremost about the peop...

We talk a lot about branding on the radio, but how exactly does it work? What’s involved in the process? There are three...

Mental real estate and top-of-mind awareness are terms that are bandied about frequently in marketing. What do they mean...

If yours is like most local businesses, you probably have several marketing activities going on simultaneously. Perhaps ...

In our last two blog entries, we talked about the concept of bricks and mortar as an analogy for creating successful adv...

We’re in the midst of a three-part series of posts explaining the concept of bricks and mortar and how it relates to bui...

When you’re building a home, one of the materials you can choose from is bricks and mortar. These are durable and struct...

Being involved in the community is good for any business. For locally owned and operated businesses, though, it’s even m...

On October 19th, our home office in St. Cloud held its annual BrandsFormation® seminar. Led by author, speaker and busin...

Have you ever had a friend, or even an acquaintance of yours, come up to you all excited about what they heard on the ra...