Why Radio Is a Highly Effective Advertising Channel
Media Has Changes - But Radio Still Delivers The way people consume media has changed dramatically over the past decade....
Leighton Media Gives Back to Local Community Nonprofits
At Leighton Media, our passion to serve, connect, and celebrate our communities has been a core value since we began our...
How to Make an Advertising Plan in 10 Easy Steps
Every business needs an advertising plan. Think of it as your guide to promoting your business. Your plan will tell you ...
5 Ways Radio Advertising and Branding Can Benefit Your Business
Radio advertising has long been a consistent form of advertising, broadcasting media, news, and marketing material to li...
Live Radio Remotes: Here's Why They Work For Us
For “in-the-moment” events, it’s best to be in the moment. Live radio remotes, or live broadcasting, is what will bring ...
Benefits of Event Sponsorship for Local Businesses
Get in front of the people you want as customers. Expand your reach, connect with new markets, boost your name recogniti...
The Power of Music [Infographic]
Music has a powerful impact as Americans’ listen to four hours and five minutes of audio each day. Music stimulates both...
Terms from the World of Radio
Have you ever been in a store or business and you heard employees talking while you think "I wonder what that means?" We...
The Importance of Jingles for Advertising Your Business
When you think about Stanley Steemer, the carpet cleaning company, what comes to mind? "Call 1-800-STEEMER, Stanley Stee...
5 Reasons to Invest in Radio Advertising
We all know there are various mediums that marketers use to advertise. You’ve got television, newspapers, and the online...
Is Radio Recruitment Advertising Right For You?
Radio is a powerful influence in the minds of consumers. Its reach spans over multiple listeners with different experien...
Good Vs. Bad Radio Advertising
It’s a work morning. You grab your cup of coffee from the counter, snag your keys from your pocket, and hop into your ca...