Why Radio Is a Highly Effective Advertising Channel

Media Has Changes - But Radio Still Delivers The way people consume media has changed dramatically over the past decade....

Read more

Leighton Media Gives Back to Local Community Nonprofits

At Leighton Media, our passion to serve, connect, and celebrate our communities has been a core value since we began our...

Read more

How to Make an Advertising Plan in 10 Easy Steps

Every business needs an advertising plan. Think of it as your guide to promoting your business. Your plan will tell you ...

Read more

5 Ways Radio Advertising and Branding Can Benefit Your Business

Radio advertising has long been a consistent form of advertising, broadcasting media, news, and marketing material to li...

Read more

Live Radio Remotes: Here's Why They Work For Us

For “in-the-moment” events, it’s best to be in the moment. Live radio remotes, or live broadcasting, is what will bring ...

Read more

Benefits of Event Sponsorship for Local Businesses

Get in front of the people you want as customers. Expand your reach, connect with new markets, boost your name recogniti...

Read more

The Power of Music [Infographic]

Music has a powerful impact as Americans’ listen to four hours and five minutes of audio each day. Music stimulates both...

Read more

Terms from the World of Radio

Have you ever been in a store or business and you heard employees talking while you think "I wonder what that means?" We...

Read more

The Importance of Jingles for Advertising Your Business

When you think about Stanley Steemer, the carpet cleaning company, what comes to mind? "Call 1-800-STEEMER, Stanley Stee...

Read more

5 Reasons to Invest in Radio Advertising

We all know there are various mediums that marketers use to advertise. You’ve got television, newspapers, and the online...

Read more

Is Radio Recruitment Advertising Right For You?

Radio is a powerful influence in the minds of consumers. Its reach spans over multiple listeners with different experien...

Read more

Good Vs. Bad Radio Advertising

It’s a work morning. You grab your cup of coffee from the counter, snag your keys from your pocket, and hop into your ca...

Read more