An Intro to Bricks & Mortar and the Importance of Consistency in Advertising [Part 1 of 3]
When you’re building a home, one of the materials you can choose from is bricks and mortar. These are durable and struct...
A Recap of the 2016 BrandsFormation Seminar
On October 19th, our home office in St. Cloud held its annual BrandsFormation® seminar. Led by author, speaker and busin...
Your Circle of Influence and Radio Go Hand-in-Hand
Have you ever had a friend, or even an acquaintance of yours, come up to you all excited about what they heard on the ra...
How Bernick's Found Success with Radio Advertising
We believe in serving, connecting, and celebrating our community. That mission is the cornerstone of our entire brand. W...
How J.F. Kruse Jewelers Found Success with Radio Advertising
We've already featured this client in our top advertising strategies series. That post focused on their strategy from a ...
Are Banner Ads Worth it on Radio Station Websites?
Nearly every radio station today has a website. Many have active websites that are kept up-to-date with fresh content. S...
Does Radio Work?
You’d be surprised how many times I'm asked this question in conversation. We have stats and figures that prove radio wo...
Coupon Sampling with a Megaphone
“Caller number 11 will win free concert tickets! Call now at 555-RADIO! Good luck!” Have you ever wondered where radio s...
What Do Ladders Have to Do with Your Advertising Strategy?
When consumers think of the biggest name in your industry, who comes to mind? Is it you? Is it your biggest competitor? ...
What is Your Unique Selling Proposition?
What makes you stand out from the flock? Your unique selling proposition.
Don't Blow Your Marketing Budget Just to Be Found
Are you concentrating your marketing efforts on being found in search engines like Google and Bing? Or are you devising ...
Checklist: Rate Your Marketing Efforts and Advertising Strategy
Sometimes, it's impossible to realize you're heading in the wrong direction until it's too late. In marketing, this is e...