Radio Advertising "Boring" Products or Services on the Radio

The word boring is subjective. What’s boring to someone might not be regarded the same way by the next person. So, when ...

Four Must-Haves for Effective Radio Advertising

When you think of what you want for your business, you probably name success, recognition, profitability, and a way to b...

Radio advertising is a broad topic. It’s both subjective and customizable, and there are no two strategies alike. That’s...

Advertising is far from being considered a new concept, but it is an area of marketing that has continued to grow and ev...

Pretty much every radio station in the country today utilizes some sort of radio auction site. They’re called different ...

Mental real estate and top-of-mind awareness are terms that are bandied about frequently in marketing. What do they mean...

If yours is like most local businesses, you probably have several marketing activities going on simultaneously. Perhaps ...

In our last two blog entries, we talked about the concept of bricks and mortar as an analogy for creating successful adv...

We’re in the midst of a three-part series of posts explaining the concept of bricks and mortar and how it relates to bui...

When you’re building a home, one of the materials you can choose from is bricks and mortar. These are durable and struct...

On October 19th, our home office in St. Cloud held its annual BrandsFormation® seminar. Led by author, speaker and busin...

Have you ever had a friend, or even an acquaintance of yours, come up to you all excited about what they heard on the ra...