Leighton Media Blog

People buy from ... people. That adage may be the oldest one in the book, but it's also the truest. In the case of insurance, it's often viewed as a commodity people have an obligation towards. But...

Is there anything more personal than a steak? We didn't think so. Food is a lot of different things to a lot of different people - it's celebratory, it's nostalgic, it's comforting, and for the...

Supporting the growth and empowerment of employees within Leighton Media is one of the very best parts of my job. This industry is hyper-focused on people - from the businesses who brand on the...

Radio advertising works to solve problems unique to each business or service. The platform's ability to be tailored to deliver messages specific to our clients' goals and needs makes it a powerful...

There's just something special about small town businesses. It takes a special kind of advertising and promotion to honor the stories those local businesses tell. Animals, Inc. is an example of one...

When you think of Main Street, what images or notions do you conjure up? If you're like most, main street resonates comfort. Familiarity. Home. It doesn't matter if it's a small town or a major city;...

CLIENT OVERVIEW

Andy's Towing is a professional and reliable towing service specializing in heavy duty recovery, grain vac service, wheel lift towing for cars, motorhomes, motorcycles, and buses. ...

Client Overview

Miller Auto Plaza is our first featured client for our 2017 Best Advertising Strategy blog series. Located in St. Cloud, Miller Auto Plaza employs nearly 200 individuals who all work...

It’s back by popular demand! Last summer, our team of account executives brainstormed an idea of how to tell the powerful story of radio and how it impacts businesses, the community and consumers....

Experts like to pretend that older technology is dying out in favor of the new. But it's far more likely that the old technology coexists alongside the new one because it fills a niche the latest...

We are moving forward steadily through 2018; it's hard to believe that fourth quarter is just around the bend. Things move fast, so I am going to ask you to pause and take a look around. Is...

The success of a business advertising on the radio is largely dependent on its advertising strategy. When a small business partners with us, we take a strategic approach. It starts with us digging...