Posts by: Stephanie Theisen

Branding is everything to a small business, providing a basis for showing a customer who you are, why you matter, and how you offer value your competitors do not. Your brand goes far deeper than the...

So you’re ready to grow your business – and you think radio marketing will do the trick? Well, you’ve come to the right place. Our local marketing services – from ads on the radio to full branding...

Making an impact consumers will notice is much like raising a child – in many cases, it takes a village, or at least a lot of hard work and dedication from everyone in the company. Establishing a...

Sometimes, it's impossible to realize you're heading in the wrong direction until it's too late. In marketing, this is especially true; without an objective way to review and evaluate your...

Getting people in the door is a challenge many local businesses face at some point or another. Whether it is caused by predictable seasonal changes or unknown slow periods – it’s always nice to have...

A brand is dynamic. That’s probably the most important lesson any business owner or marketing director can learn. Nothing about who you are, what sets you apart, or how your customers perceive you is...

As with all marketing channels and media, there are certain goals radio can help you reach – and ones it won’t. The success of any marketing campaign or investment needs to be measured based on what...

Branding is the process of developing a strong business identity. Let’s do an exercise to demonstrate. Complete these taglines:

• 15 Minutes Can Save You ___ __ ____ __ ___ ________
• Fan Food Not ____...

Back in the day, an ad in the phone book was great because it was the go-to directory for finding a local business or your friend's home phone number.

Everybody makes mistakes, but advertising mistakes can be particularly expensive. While you may be an expert in your industry and adept at managing your business, you may be a novice when it comes to...

You and your company can have an amazing product and the best services in the world, but without brand awareness, it doesn't really matter what sets you apart from your competition. For a small...

Advertising is everywhere. Turn on your car radio and you'll hear an ad for a soft drink, turn on your TV and you'll see commercials for car dealerships and lawyers. Even if you have an AdBlock...