Leighton Media Blog | Bob Leighton (2)

Advantages of Radio Advertising: 8 Reasons It Still Works

In an era dominated by digital marketing, one traditional medium continues to hold its ground: radio advertising. Accord...

Listeners hear dozens of radio ads daily. They’re also bombarded with hundreds more advertisements on TV, online, in the...

My parents started Leighton Media 60 years ago with the goal of serving, connecting and celebrating our communities. Whi...

As a family owned, employee owned company, our employees have a voice in our company’s future, and as CEO of the company...

Leighton Media is a family owned, employee owned company composed of 190 employees, 64 rf/streaming audio sources, 26 fo...

In a year that seemed it would never end, here we are again, looking out at the horizon, of a new calendar. The end of t...

Leighton Media is pleased to announce Stephanie Theisen has been promoted to Vice President of Sales and Marketing. Thei...

As a small business owner or marketing manager, you’re tasked with accounting for every penny you invest from your marke...

Radio is one of the most popular forms of conventional advertising. It can also be one of the most effective. Why? Radio...

Visualize With Me Do me a favor. This is going to be good: flip what you're listening to from your usual station, podcas...

For “in-the-moment” events, it’s best to be in the moment. Live radio remotes, or live broadcasting, is what will bring ...

Local radio stations, like those in the Leighton Broadcasting family, aren't just hubs of local community, news, and mus...