Leighton Media Blog | Bob Leighton (2)

A Breakdown of Local Radio Advertising Costs

As a small business owner or marketing manager, you’re tasked with accounting for every penny you invest from your marke...

Radio is one of the most popular forms of conventional advertising. It can also be one of the most effective. Why? Radio...

Visualize With Me Do me a favor. This is going to be good: flip what you're listening to from your usual station, podcas...

For “in-the-moment” events, it’s best to be in the moment. Live radio remotes, or live broadcasting, is what will bring ...

Local radio stations, like those in the Leighton Broadcasting family, aren't just hubs of local community, news, and mus...

Music has a powerful impact as Americans’ listen to four hours and five minutes of audio each day. Music stimulates both...

Some people have trouble figuring out where radio fits into a modern media market. But people who are involved with it k...

Think about the last event you attended. Did you have fun and meet new people? Events connect people to other like-minde...

When you think about Stanley Steemer, the carpet cleaning company, what comes to mind? "Call 1-800-STEEMER, Stanley Stee...

We all know there are various mediums that marketers use to advertise. You’ve got television, newspapers, and the online...

Radio is a powerful influence in the minds of consumers. Its reach spans over multiple listeners with different experien...

At Leighton Media, we believe in serving, connecting and celebrating our community. That's our passion statement. For ou...