Rising Through the Ranks 2019: Recap

Never stop learning! We believe in this so much, that, as a company, we made continuing education one of our core values...

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The Balancing Act of Successful Radio Promotions

While radio promotions themselves may only last a short while on-air, the planning and thought process behind them takes...

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A Breakdown of Local Radio Advertising Costs

As a small business owner or marketing manager, you’re tasked with accounting for every penny you invest from your marke...

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How to Market Your Business on the Radio

Radio is one of the most popular forms of conventional advertising. It can also be one of the most effective. Why? Radio...

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4 Elements for Perfectly Memorable Radio Ads

Anyone with a daily commute to the office spends at least a few minutes listening to the radio in the car. While some of...

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Why Radio Is a Highly Effective Advertising Channel

Media Has Changes - But Radio Still Delivers The way people consume media has changed dramatically over the past decade....

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Leighton Media Gives Back to Local Community Nonprofits

At Leighton Media, our passion to serve, connect, and celebrate our communities has been a core value since we began our...

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NonProfit RADIO GIVEAWAY Spotlight: INDY FOUNDATION [VIDEO]

As we're in the midst of our second radio schedule giveaway for nonprofits in Central Minnesota, I'm taking the opportun...

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How to Make an Advertising Plan in 10 Easy Steps

Every business needs an advertising plan. Think of it as your guide to promoting your business. Your plan will tell you ...

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4 Ways Theater of the Mind Makes the Best Radio Ads Ever

Visualize With Me Do me a favor. This is going to be good: flip what you're listening to from your usual station, podcas...

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