How Bernick's Found Success with Radio Advertising
We believe in serving, connecting, and celebrating our community. That mission is the cornerstone of our entire brand. W...
How J.F. Kruse Jewelers Found Success with Radio Advertising
We've already featured this client in our top advertising strategies series. That post focused on their strategy from a ...
Are Banner Ads Worth it on Radio Station Websites?
Nearly every radio station today has a website. Many have active websites that are kept up-to-date with fresh content. S...
Does Radio Work?
You’d be surprised how many times I'm asked this question in conversation. We have stats and figures that prove radio wo...
Coupon Sampling with a Megaphone
“Caller number 11 will win free concert tickets! Call now at 555-RADIO! Good luck!” Have you ever wondered where radio s...
What Do Ladders Have to Do with Your Advertising Strategy?
When consumers think of the biggest name in your industry, who comes to mind? Is it you? Is it your biggest competitor? ...
What is Your Unique Selling Proposition?
What makes you stand out from the flock? Your unique selling proposition.
Don't Blow Your Marketing Budget Just to Be Found
Are you concentrating your marketing efforts on being found in search engines like Google and Bing? Or are you devising ...
Checklist: Rate Your Marketing Efforts and Advertising Strategy
Sometimes, it's impossible to realize you're heading in the wrong direction until it's too late. In marketing, this is e...
Get More People into Your Store with these 3 Local Marketing Tips
Getting people in the door is a challenge many local businesses face at some point or another. Whether it is caused by p...
5 Things Your 2016 Local Marketing Strategy Needs to Include
2016 is right around the corner, and I wanted to catch you before it arrives. If you have a marketing strategy already d...
Google is Replacing Phone Book Ads - Here's How to Get Listed
Back in the day, an ad in the phone book was great because it was the go-to directory for finding a local business or yo...