When You Think Local Radio, Think Community

Some people have trouble figuring out where radio fits into a modern media market. But people who are involved with it k...

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The Importance of Community Involvement through Local Events

Think about the last event you attended. Did you have fun and meet new people? Events connect people to other like-minde...

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What Live Music Means To People

Think about the last concert you went to. Try to remember how you felt listening to the music, the feeling of the crowd ...

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The Importance of Jingles for Advertising Your Business

When you think about Stanley Steemer, the carpet cleaning company, what comes to mind? "Call 1-800-STEEMER, Stanley Stee...

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5 Reasons to Invest in Radio Advertising

We all know there are various mediums that marketers use to advertise. You’ve got television, newspapers, and the online...

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Is Radio Recruitment Advertising Right For You?

Radio is a powerful influence in the minds of consumers. Its reach spans over multiple listeners with different experien...

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Advertising Tips from the Expert: Chuck Mefford

Leighton Media has partnered with BrandsFormation™ for over 20 years, and I thought I’d share some of the best tips, dir...

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How Leighton Broadcasting Gives Back To Our Community

Since our founding in 1975, Leighton Broadcasting has been giving back to the communities our broadcast signals reach. O...

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How Leighton Media Clients are Active in the Community

At Leighton Media, we believe in serving, connecting and celebrating our community. That's our passion statement. For ou...

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Good Vs. Bad Radio Advertising

It’s a work morning. You grab your cup of coffee from the counter, snag your keys from your pocket, and hop into your ca...

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Radio Advertising "Boring" Products or Services on the Radio

The word boring is subjective. What’s boring to someone might not be regarded the same way by the next person. So, when ...

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Four Must-Haves for Effective Radio Advertising 

When you think of what you want for your business, you probably name success, recognition, profitability, and a way to b...

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