Recap & Takeaways from the 2019 Minnesota Broadcaster's Association
Leighton Media's Kelli Frieler participated in a panel at the Minnesota Broadcaster's Association 2019 Annual Meeting. T...
Kelli Frieler to Speak at Minnesota Broadcasters Association Annual Meeting
UPDATE: Check out our recap from Kelli's panel discussion that I discuss below. Words cannot express how proud we are of...
Rising Through the Ranks 2019: Recap
Never stop learning! We believe in this so much, that, as a company, we made continuing education one of our core values...
The Balancing Act of Successful Radio Promotions
While radio promotions themselves may only last a short while on-air, the planning and thought process behind them takes...
What is a Company’s Brand? What’s Your Brand?
A brand is your logo, your website, and your tagline. A brand is your color scheme and your brand usage booklet. It’s yo...
A Breakdown of Local Radio Advertising Costs
As a small business owner or marketing manager, you’re tasked with accounting for every penny you invest from your marke...
How to Market Your Business on the Radio
Radio is one of the most popular forms of conventional advertising. It can also be one of the most effective. Why? Radio...
4 Elements for Perfectly Memorable Radio Ads
Anyone with a daily commute to the office spends at least a few minutes listening to the radio in the car. While some of...
Why Radio Is a Highly Effective Advertising Channel
Media Has Changes - But Radio Still Delivers The way people consume media has changed dramatically over the past decade....
Leighton Media Gives Back to Local Community Nonprofits
At Leighton Media, our passion to serve, connect, and celebrate our communities has been a core value since we began our...
NonProfit RADIO GIVEAWAY Spotlight: INDY FOUNDATION [VIDEO]
As we're in the midst of our second radio schedule giveaway for nonprofits in Central Minnesota, I'm taking the opportun...