Recap & Takeaways from the 2019 Minnesota Broadcaster's Association

Leighton Media's Kelli Frieler participated in a panel at the Minnesota Broadcaster's Association 2019 Annual Meeting. T...

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Kelli Frieler to Speak at Minnesota Broadcasters Association Annual Meeting

UPDATE: Check out our recap from Kelli's panel discussion that I discuss below. Words cannot express how proud we are of...

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Rising Through the Ranks 2019: Recap

Never stop learning! We believe in this so much, that, as a company, we made continuing education one of our core values...

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The Balancing Act of Successful Radio Promotions

While radio promotions themselves may only last a short while on-air, the planning and thought process behind them takes...

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What is a Company’s Brand? What’s Your Brand?

A brand is your logo, your website, and your tagline. A brand is your color scheme and your brand usage booklet. It’s yo...

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A Breakdown of Local Radio Advertising Costs

As a small business owner or marketing manager, you’re tasked with accounting for every penny you invest from your marke...

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How to Market Your Business on the Radio

Radio is one of the most popular forms of conventional advertising. It can also be one of the most effective. Why? Radio...

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4 Elements for Perfectly Memorable Radio Ads

Anyone with a daily commute to the office spends at least a few minutes listening to the radio in the car. While some of...

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Why Radio Is a Highly Effective Advertising Channel

Media Has Changes - But Radio Still Delivers The way people consume media has changed dramatically over the past decade....

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Leighton Media Gives Back to Local Community Nonprofits

At Leighton Media, our passion to serve, connect, and celebrate our communities has been a core value since we began our...

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NonProfit RADIO GIVEAWAY Spotlight: INDY FOUNDATION [VIDEO]

As we're in the midst of our second radio schedule giveaway for nonprofits in Central Minnesota, I'm taking the opportun...

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