4 Elements for Perfectly Memorable Radio Ads
Anyone with a daily commute to the office spends at least a few minutes listening to the radio in the car. While some of...
Radio is Still the Top Medium for Advertising Effectiveness
Despite all the changes in the last decade in how Americans access music, AM/FM radio is still the most cost-effective a...
Leighton Media Gives Back to Local Community Nonprofits
At Leighton Media, our passion to serve, connect, and celebrate our communities has been a core value since we began our...
NonProfit RADIO GIVEAWAY Spotlight: INDY FOUNDATION [VIDEO]
As we're in the midst of our second radio schedule giveaway for nonprofits in Central Minnesota, I'm taking the opportun...
How to Make an Advertising Plan in 10 Easy Steps
Every business needs an advertising plan. Think of it as your guide to promoting your business. Your plan will tell you ...
4 Ways Theater of the Mind Makes the Best Radio Ads Ever
Visualize With Me Do me a favor. This is going to be good: flip what you're listening to from your usual station, podcas...
Why We Believe in the Power of Music + Radio
Radio is ____________.
5 Ways Radio Advertising and Branding Can Benefit Your Business
Radio advertising has long been a consistent form of advertising, broadcasting media, news, and marketing material to li...
Radio Advertising by the Numbers: an Illustration
When meeting with new clients, we often get to a point in the conversation where they ask our marketing team about "the ...
Leighton Media's 2018 rising Through the Ranks Grads
Continuing education is one of Leighton Media's core values. We believe that to remain some of the best in the business,...
Live Radio Remotes: Here's Why They Work For Us
For “in-the-moment” events, it’s best to be in the moment. Live radio remotes, or live broadcasting, is what will bring ...
The Benefits of Event Sponsorship
Get in front of the people you want as customers. Expand your reach, connect with new markets, boost your name recogniti...