4 Ways Theater of the Mind Makes the Best Radio Ads Ever

Visualize With Me Do me a favor. This is going to be good: flip what you're listening to from your usual station, podcas...

Radio Advertising by the Numbers: an Illustration

When meeting with new clients, we often get to a point in the conversation where they ask our marketing team about "the ...

When you think about Stanley Steemer, the carpet cleaning company, what comes to mind? "Call 1-800-STEEMER, Stanley Stee...

Leighton Media has partnered with BrandsFormation™ for over 20 years, and I thought I’d share some of the best tips, dir...

At Leighton Media, we’re a full-service marketing company. What does that mean? It means we partner with local businesse...

There are some businesses you work with out of want, and there are other businesses you work with out of need. The compa...

Is there anything more personal than a steak? We didn't think so. Food is a lot of different things to a lot of differen...

We talk a lot about branding on the radio, but how exactly does it work? What’s involved in the process? There are three...

Mental real estate and top-of-mind awareness are terms that are bandied about frequently in marketing. What do they mean...

If yours is like most local businesses, you probably have several marketing activities going on simultaneously. Perhaps ...

In our last two blog entries, we talked about the concept of bricks and mortar as an analogy for creating successful adv...

We’re in the midst of a three-part series of posts explaining the concept of bricks and mortar and how it relates to bui...