Advertising KPIs: Comparing Reach vs. Spend Across Popular Media Methods

We recently shared the differences between marketing and advertising and highlighted the importance of fostering a stron...

8 Best Practices for Advertising Your Business in a New Market

Expanding into a new market is thrilling but also filled with unknowns and risks. Like venturing deep into an uncharted ...

In recent years, we've seen a massive shift in how we consume audio content. Smart speakers have become so popular that ...

Is radio still relevant today? Absolutely.

Regardless of if your business is new or has been in the community for decades, businesses of all sizes need brand aware...

You’re ready to open the doors for your grand opening celebration. Your employees are hired and trained, products are re...

My parents started Leighton Media 60 years ago with the goal of serving, connecting and celebrating our communities. Whi...

If I had to pick three things that radio is best for they would be branding, event marketing, and recruitment. Wait. Wha...

Hiring talent is a full-time job. Unfortunately, many of us are required to do so on top of our “regular job”. Radio rec...

DMS Insights published an article sharing the projected advertising spend for digital advertising to account for 53% of ...

In a year that seemed it would never end, here we are again, looking out at the horizon, of a new calendar. The end of t...

While radio promotions themselves may only last a short while on-air, the planning and thought process behind them takes...