Hyperlocal Advertising: Why Local Reach Wins in a Digital World

Digital marketing has changed how brands target, measure, and optimize campaigns — but it hasn’t replaced the need for s...

From Unknown to Unstoppable: A St. Cloud Firm's Radio Marketing Story

Ever wonder why some businesses become household names while others struggle to get noticed? The ones that stay top of m...

Your brand identity is the heartbeat of your business and the cornerstone of its personality. But, like your business, y...

We recently shared the differences between marketing and advertising and highlighted the importance of fostering a stron...

Expanding into a new market is thrilling but also filled with unknowns and risks. Like venturing deep into an uncharted ...

In recent years, we've seen a massive shift in how we consume audio content. Smart speakers have become so popular that ...

Is radio relevant today? Absolutely.

My parents started Leighton Media 60 years ago with the goal of serving, connecting and celebrating our communities. Whi...

Bookends are a symbol of the beginning and the end of something. My bookends on an amazing chapter in my career journey ...

The return to in-person learning and networking continues to energize! Borrell Miami, held last month and attended by ou...

COVID-19 has impacted all of us, so I want to discuss the economic impact it has had on business. While some local busin...

In a year that seemed it would never end, here we are again, looking out at the horizon, of a new calendar. The end of t...