Why We Rebranded One of Our Minnesota Radio Stations
A brand is dynamic. That’s probably the most important lesson any business owner or marketing director can learn. Nothin...
When Radio Advertising Will Help You Reach Your Goals - and When It Won't
As with all marketing channels and media, there are certain goals radio can help you reach – and ones it won’t. The succ...
So, What is Branding?
Branding is the process of developing a strong business identity. Let’s do an exercise to demonstrate. Complete these ta...
4 Brand Awareness Tactics for Small Businesses
You and your company can have an amazing product and the best services in the world, but without brand awareness, it doe...
What Advertising Can and Cannot Do For Your Business
Advertising is everywhere. Turn on your car radio and you'll hear an ad for a soft drink, turn on your TV and you'll see...
How to Create Effective Radio Schedules
Once you have your radio commercial produced, it's time to decide which stations to run it on and during which dayparts....
8 Techniques to Build Your Brand [INFOGRAPHIC]
One of your ultimate goals as a business owner or marketing professional is to create a brand that stands out in the cro...
Radio Advertising Solutions as Unique as Your Business
Recently, we shared information about the various radio formats you have to choose from when running a radio advertiseme...
Getting Results Through Advertising Starts With A Solid Strategy
No matter how large or small your business is, advertising should start with a solid strategy. According to SBA’s Advert...
Branding Your Company On The Radio
Branding on the radio is about making an emotional connection with your customers and ensuring your business is the firs...
Marketing vs. Advertising - Are They Different?
For years marketing and advertising has been regarded as marketingandadvertising – one giant machine. Both are key compo...