Top 10 Takeaways from "Crisis Marketing - Strategies for Local Business” with Borrell and Associates

Written by Kelli Frieler | Mar 30, 2020 9:39:00 PM

Our passion is to serve and connect our community at all times. However, this commitment is at an all-time high level during times of crisis, such as the COVID-19 pandemic.

The webinar, “Crisis Marketing – Strategies for Local Business,” presented by Borrell and Associates, the premier local marketing data company, gave our team members, our clients and local businesses in the communities we serve, the opportunity to ask questions about their business as well as tips about how to communicate and survive – even thrive these challenging times.

What made the list of Top 10 Takeaways

Afterward, we did a debrief and below are the most frequently shared “stand out” moments.

Here are the top 10 takeaways from Borrell’s webinar on Crisis Management:

Recessions Trigger Promotions - Do something different to drive immediate, short term sales.
If you want to connect with your customers, pick up the phone. Talking to one another is more valuable than ever during social distancing.
History shows brands have gained traction during challenging economic times.
Spending remains constant during a crisis. In fact, although consumer confidence is down, spending is up 1.8% during social distancing.
You have to change up your message. Make sure your value proposition is still relevant.
Consider your customer base, is there an opportunity to expand It during this time? Look for new segments to serve.
Local media is where people go during times of crisis and overall media consumption is up 60% during times of crisis, according to Nielsen.
86% of businesses believe that they are being negatively affected by COVID-19; you are not alone.
If you're a local restaurant, use short term promotional marketing to gain a list for e-mail marketing so you can serve them later.
If you have been forced to close, consider taking people inside your business and behind the scenes using video.

The rebound

We know this is a challenging time for many businesses. There is a plethora of resources available - some free, and some you'll pay a pretty penny for. Whatever you do with your marketing efforts during this time, make sure it still feels human, resonates with your passion/mission statement, and is right for your business. If you're not sure where to start, go to someone you trust and respect in the marketing and communications industry.

Catch the webinar on replay

If you're interested in watching the webinar, we have it available for you to view. Just click on the link below to access it.

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