About Benedictine Living
Benedictine Living is a nonprofit senior care organization in Winona, Minnesota, offering assisted living, memory care, and additional senior services. Families searching for trusted senior care in the Winona area consistently turn to Benedictine, in part because of how consistently Benedictine shows up.
The challenge
Before partnering more strategically with Leighton Media, Benedictine Winona relied on word of mouth, a Facebook page, and printed flyers. Those efforts kept them visible to people already in their circle. But families making senior care decisions often need to trust a name before the moment of need arrives, and that kind of awareness takes more than organic reach.
Their advertising was also focused primarily on assisted living and memory care, leaving other service lines underrepresented in the community's awareness.
The solution
About four years ago, Benedictine Winona expanded their partnership with Leighton Media Winona to include radio advertising across all lines of business — assisted living, memory care, and beyond. Working with media consultant Pam and creative director Tyler, they added consistent radio spots, participated in Leighton's upfront weeks and specials, and extended their visibility with ads on winonaradio.com.
They also invested in community events, including Leighton Media's Celebrate Aging, to meet Winona families face-to-face and reinforce their radio presence in person.
The results
The impact shows up in the feedback Benedictine Winona hears every day. Community members and prospective residents regularly mention the radio ads. At their own events, attendance has grown and the most common thing families say when they arrive is: "I heard it on the radio."
Benedictine Winona's community presence now spans all service lines. Where marketing once focused on a single area of care, the whole organization is now top of mind across Winona.
"Pam is pretty amazing — knowledgeable, true to her word, and very connected in the Winona community. She is incredibly reliable, always on time, a great coach, and shows up. Positively stupendous!"
— Benedictine Living, Winona
What would it mean for your business to be the name people think of first? Let's find out.