Since the launch of our Gratitude on Repeat Campaign, Leighton Media has pushed to connect nonprofits with radio resources to help their cause come to life. It’s part of our passion to serve, connect, and celebrate our communities since 1975. Through our own marketing campaign including: broadcast, social and direct mail, we asked our clients and listeners to nominate their favorite nonprofit to win 21 radio advertisements per week, for 13 consecutive weeks. Additionally, the winning nonprofits will meet with one of our account executives who will help them create, as many as, three unique messages for the them to use in their business efforts.

We're pleased to share the winners for the 2021 Gratitude on Repeat Campaign.


Let's go fishing

ALEXANDRIA and st. cloud


Let’s go fishing rallied as an organization and earned themselves a Gratitude on Repeat campaign in both Alexandria and St. Cloud, MN markets for most nominations!

Let’s Go Fishing’s mission is to bring nature’s healing and well-being to seniors, veterans, and the disabled. They have a vision to develop a chapter of networks and volunteers working together to serve the older adults, veterans and the disabled throughout Minnesota, the region and ultimately, the entire country. As an organization they believe in giving back to those that have given so much.

“Thank you so much.  We are honored to receive such a generous gift from you.  We are a small non-profit with limited marketing budgets so this will be a big boost for our 2022 season on the water.” Darci Mohr – Operations Director, Let’s Go Fishing



Detroit LakesMarshmallow Animal Shelter Logo 2020

The Marshmallow Animal Shelter is a nonprofit animal shelter that serves as a city pound for Detroit Lakes, Frazee, Audubon, Lake Park, Waubun, Mahnomen and Callaway, as well as Becker County. On average, they will have 60 cats and 20 dogs to care for while they wait to find new homes and families. While numbers may fluctuate, the one constant is: there is always another cat or dog in need of help. The Marshmallow Animal Shelter is committed to caring for them until they can find suitable new homes. If you feel you could adopt, the process begins with an application you can fill out on their website by clicking their logo above.



Fergus Falls


Habitat for Humanity is a nonprofit organization that helps families build and improve places to call home. They believe in affordable housing plays a critical role in strong and stable communities. Habitat for Humanity builds strength, stability and self-reliance through shelter.

Stan Carignan, Executive Director shares, “Gratitude on Repeat has been a virtuous cycle for Fergus Falls Area Habitat for Humanity.  In order to win, we had to energize our support base and now with the advertising package, we will be able to thank our supporters and invite more people to join our ministry of building affordable housing.  We have big hopes and dreams and it takes community partners like Leighton to make them a reality. Thank you to Leighton Media for crafting this wonderful contest!”



Grand Forks


The H.O.P.E. Coalition’s primary goal is to bring awareness, education and resources to the entire region in NW Minnesota to prevent suicide.

“The 2022 Gratitude on Repeat campaign will provide us with so many more opportunities to reach our communities and provide them with the resources they need. We want to thank Leighton Media for this amazing opportunity and assisting us with our suicide prevention efforts through this campaign. If you or someone you know is feeling hopeless, angry, or confused, please call the NW8 Adult & Children’s Crisis Support Line @ 800.282.5005 or Text MN to 741 741” Shannon Abrahamson - NW8 AMHI Coordinator & Suicide Prevention Lead

“The H.O.P.E. Coalition is so thankful for being selected as the recipient of the 2022 Gratitude on Repeat.  This will help further our ability to bring awareness that suicide is not a solution, ways to access resources and supports and promote the framing of positive thinking.  We need each and every individual in order for our communities to thrive and this opportunity will share that message.” Shauna Reitmeier - MSW, LGSW Chief Executive Officer, Alluma and Chairperson of the H.O.P.E. Coalition




Screen Shot 2022-01-07 at 9.15.11 AM

The Mission: To encourage people of all skill levels to participate in trail racing events, to get outdoors and to enjoy the beautiful trails in Southeast Minnesota. A percentage of the profits from Storm Trail Race events go to organizations that assist with Youth Mental Health treatment and awareness.


Mandy and Bill Hansel share, "We are honored to have been chosen as the winners of the Gratitude on Repeat prize package! The Storm Trail Race Series hosts trail events for all experience and skill levels which raise money for local youth mental health programs. Being awarded this advertising package will raise awareness of our organization and our events. This will help us to reach more possible participants in the Leighton Media listening area. More participants means more money raised for youth mental health! We want to thank everyone who nominated our organization and we look forward to working with Leighton Media in the upcoming year!” 


These nonprofits live and breathe their causes. I find it incredibly moving to put their messages of gratitude, to Leighton Media and all who participated in nominating them, to help them win, into this blog. Their gratitude is apparent and their missions are amazing.

To our nonprofit partners, across all of our markets, we hope our radio advertising at Leighton Media strengthens brand within the community. We are forever grateful for your services.