The Balancing Act of Successful Radio Promotions

While radio promotions themselves may only last a short while on-air, the planning and thought process behind them takes...

A Breakdown of Local Radio Advertising Costs

As a small business owner or marketing manager, you’re tasked with accounting for every penny you invest from your marke...

Radio is one of the most popular forms of conventional advertising. It can also be one of the most effective. Why? Radio...

Anyone with a daily commute to the office spends at least a few minutes listening to the radio in the car. While some of...

Despite all the changes in the last decade in how Americans access music, AM/FM radio is still the most cost-effective a...

At Leighton Media, our passion to serve, connect, and celebrate our communities has been a core value since we began our...

As we're in the midst of our second radio schedule giveaway for nonprofits in Central Minnesota, I'm taking the opportun...

Every business needs an advertising plan. Think of it as your guide to promoting your business. Your plan will tell you ...

Visualize With Me Do me a favor. This is going to be good: flip what you're listening to from your usual station, podcas...

Radio is ____________.

Radio advertising has long been a consistent form of advertising, broadcasting media, news, and marketing material to li...

When meeting with new clients, we often get to a point in the conversation where they ask our marketing team about "the ...