Advertising KPIs: Comparing Reach vs. Spend Across Popular Media Methods

We recently shared the differences between marketing and advertising and highlighted the importance of fostering a stron...

How Smart Speakers Continue To Reshape Local Radio

In recent years, we've seen a massive shift in how we consume audio content. Smart speakers have become so popular that ...

You’re ready to open the doors for your grand opening celebration. Your employees are hired and trained, products are re...

The return to in-person learning and networking continues to energize! Borrell Miami, held last month and attended by ou...

I’ve always loved the holidays. The anticipation of gatherings, the glow of Christmas lights at night, and the time for ...

One year ago, we were in the midst of the pandemic and Stephanie Theisen, our VP of Sales and Marketing, and I were work...

Selling vacations and experiences in the digital world — how do you do it? As a travel agency, you want to stay relevant...

COVID-19 has impacted all of us, so I want to discuss the economic impact it has had on business. While some local busin...

In the radio industry, the key to staying relevant is continuously seeking ways to foster connections with local communi...

Digital marketing, also known as Internet marketing, is a broad term that uses online, mobile, and in-app techniques to ...

DMS Insights published an article sharing the projected advertising spend for digital advertising to account for 53% of ...

As you know, we live in a fast paced world. Companies have to fight for our attention and reaching a target audience is ...