What is a Company’s Brand? What’s Your Brand?

A brand is your logo, your website, and your tagline. A brand is your color scheme and your brand usage booklet. It’s yo...

A Breakdown of Local Radio Advertising Costs

As a small business owner or marketing manager, you’re tasked with accounting for every penny you invest from your marke...

Anyone with a daily commute to the office spends at least a few minutes listening to the radio in the car. While some of...

Despite all the changes in the last decade in how Americans access music, AM/FM radio is still the most cost-effective a...

At Leighton Media, our passion to serve, connect, and celebrate our communities has been a core value since we began our...

Every business needs an advertising plan. Think of it as your guide to promoting your business. Your plan will tell you ...

Radio advertising has long been a consistent form of advertising, broadcasting media, news, and marketing material to li...

For “in-the-moment” events, it’s best to be in the moment. Live radio remotes, or live broadcasting, is what will bring ...

Get in front of the people you want as customers. Expand your reach, connect with new markets, boost your name recogniti...

Music has a powerful impact as Americans’ listen to four hours and five minutes of audio each day. Music stimulates both...

Have you ever been in a store or business and you heard employees talking while you think "I wonder what that means?" We...

When you think about Stanley Steemer, the carpet cleaning company, what comes to mind? "Call 1-800-STEEMER, Stanley Stee...