The Power of Music [Infographic]

Bob Leighton
Last updated by Bob Leighton

Music has a powerful impact as Americans’ listen to four hours and five minutes of audio each day. Music stimulates both emotions and memories, thus making it a compelling and unique gateway to take your business to the next level. These music statistics explain why music is the feel-good drug that no one can get enough of.


The “Feel Good Drug”

Music stimulates more parts of the human brain than any other human function. It triggers and activates the pleasure chemical, dopamine. Listeners receive both a sensory and a direct intellectual reward, thus making it a no-brainer that music makes you feel good. It is often put onto individuals’ top five most pleasurable things.

Impacts on Emotions and Memories

Music sparks an array of emotions from sadness, to fear, to joy, to even trust. This is due to the activation of the amygdala, a roughly almond-shaped mass of gray matter inside each cerebral hemisphere, involved with the experiencing of emotions. It’s also been proven that music can bring back vivid memories through melody and rhythm association.

How People Listen

92% of Americans’ 12 and older listen to broadcast radio. Music is considered a large part of Americans’ daily lives as they listen to four hours and five minutes of audio each day. 54% of audio consumption is through radio, 16% is through owned music such as digital music files and CD’s, 15% is through streaming, and the rest of the 15% are other forms of consumption such as podcasts and television music channels.

Radio and music reaches a multitude of people in which your business can reach too. Get your business on the radio for better span to specific demographics, connection with customers already in the purchasing mindset, and creative radio branding.

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