How to Make an Advertising Plan in 10 Easy Steps
Every business needs an advertising plan. Think of it as your guide to promoting your business. Your plan will tell you ...
Why We Believe in the Power of Music + Radio
Radio is ____________.
5 Ways Radio Advertising and Branding Can Benefit Your Business
Radio advertising has long been a consistent form of advertising, broadcasting media, news, and marketing material to li...
Radio Advertising by the Numbers: an Illustration
When meeting with new clients, we often get to a point in the conversation where they ask our marketing team about "the ...
Leighton Media's 2018 rising Through the Ranks Grads
Continuing education is one of Leighton Media's core values. We believe that to remain some of the best in the business,...
The Benefits of Event Sponsorship
Get in front of the people you want as customers. Expand your reach, connect with new markets, boost your name recogniti...
Terms from the World of Radio
Have you ever been in a store or business and you heard employees talking while you think "I wonder what that means?" We...
The Value of Live Radio Remotes and Meet-and-Greets
When you're trying to reach local consumers, you can't afford to overlook your local radio station.
What Live Music Means To People
Think about the last concert you went to. Try to remember how you felt listening to the music, the feeling of the crowd ...
Advertising Tips from the Expert: Chuck Mefford
Leighton Media has partnered with BrandsFormation™ for over 20 years, and I thought I’d share some of the best tips, dir...
How Leighton Broadcasting Gives Back To Our Community
Since our founding in 1975, Leighton Broadcasting has been giving back to the communities our broadcast signals reach. O...
Good Vs. Bad Radio Advertising
It’s a work morning. You grab your cup of coffee from the counter, snag your keys from your pocket, and hop into your ca...