5 Tips to Recruit Smarter Not Harder With Radio + Digital Advertising

Stephanie Theisen
Last updated by Stephanie Theisen

Hiring talent is a full-time job. Unfortunately, many of us are required to do so on top of our “regular job”.

Radio recruitment advertising is a great way to get the message out there that you are hiring. With several businesses looking to hire, your next star employee might not currently be job seeking. In fact, according to Indeed.com, 71% of all workers are open to hearing about a new job opportunity.

Another advertising method for reaching your ideal candidate is a targeted digital campaign. With these hiring advertisement tips, you will attract competitive and diverse applicants, stand out from other job postings, and generate ample amounts of deserving applicants.

1. Reach The Best Workers- Those Already Working


The best workers are already working. Great candidates are already employed for the reason they are great employees. Your typical job post sites attract those who are actively seeking a job or are unemployed. With radio recruitment advertising, you not only have reach over the unemployed, but you also have reach over the already employed as well. Using targeted display advertising, Leighton Engage will speak to your ideal candidate and make sure they know that you’re looking to hire.

2. Don’t Waste Your Time Competing for Attention

No need to fight for attention with radio recruitment advertising. Your job announcement will stand out from the rest because it’s not blasted on a local job board or site competing for consideration. In addition to getting your job posting out there, radio recruitment advertising also spreads your businesses name and brand.

3. Skip the Lists of Qualifications

The best way you are going to attract those go-getter and unique candidates is by being a go-getter and unique yourself. Although tempting, turning your newspaper listing into a radio script will just sound boring and uncreative. Make the job sound fun and exciting and people will be quick to apply. Don’t have the creative bone? No worries, we can help you out with that.

4. Have a Clear Call-to-Action

When listeners want to apply for your job, it’s best to give them a clear place to do so. A website is a lot easier to remember than an email address or phone number. Use an easy URL where the applicant can visit your website to apply.

5. MAke Sure Your Website Is Ready

When potential candidates arrive at your website, what do they find? Make sure your website is current and informative, clearly states your elevator pitch, and makes it easy for people to apply.


When you combine the power of radio with the precise targeting available through digital advertising, you are putting your best foot forward to find your next great hire. To get started contact us, today.

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