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Branding is everything to a small business, providing a basis for showing a customer who you are, why you matter, and ho...
Local Marketing Services for Your Business [INFOGRAPHIC]
So you’re ready to grow your business – and you think radio marketing will do the trick? Well, you’ve come to the right ...
Marketing vs. Branding: What's the Difference?
Making an impact consumers will notice is much like raising a child – in many cases, it takes a village, or at least a l...
Checklist: Rate Your Marketing Efforts and Advertising Strategy
Sometimes, it's impossible to realize you're heading in the wrong direction until it's too late. In marketing, this is e...
Get More People into Your Store with these 3 Local Marketing Tips
Getting people in the door is a challenge many local businesses face at some point or another. Whether it is caused by p...
Why We Rebranded One of Our Minnesota Radio Stations
A brand is dynamic. That’s probably the most important lesson any business owner or marketing director can learn. Nothin...
When Radio Advertising Will Help You Reach Your Goals - and When It Won't
As with all marketing channels and media, there are certain goals radio can help you reach – and ones it won’t. The succ...
So, What is Branding?
Branding is the process of developing a strong business identity. Let’s do an exercise to demonstrate. Complete these ta...
Google is Replacing Phone Book Ads - Here's How to Get Listed
Back in the day, an ad in the phone book was great because it was the go-to directory for finding a local business or yo...
6 Common Advertising Mistakes You’re Probably Making
Everybody makes mistakes, but advertising mistakes can be particularly expensive. While you may be an expert in your ind...
4 Brand Awareness Tactics for Small Businesses
You and your company can have an amazing product and the best services in the world, but without brand awareness, it doe...
What Advertising Can and Cannot Do For Your Business
Advertising is everywhere. Turn on your car radio and you'll hear an ad for a soft drink, turn on your TV and you'll see...