Highlights of My Career in Radio
I asked our staff to submit stories, memories, and personal anecdotes from their career in radio. The response was overw...
“My Career Highlights": Stories From the Leighton Media World
Success looks different and is defined in many different ways. At Leighton Media, it’s first and foremost about the peop...
How do You Brand on the Radio?
We talk a lot about branding on the radio, but how exactly does it work? What’s involved in the process? There are three...
3 Steps: Tie Your Radio Marketing Plan Into Other Efforts
If yours is like most local businesses, you probably have several marketing activities going on simultaneously. Perhaps ...
All About Bricks: Dramatizing & Positioning Your Business Against the Competition (Part 3 of 3)
In our last two blog entries, we talked about the concept of bricks and mortar as an analogy for creating successful adv...
All about Mortar: The Strategy Based Message that Holds Your Brand Together [Part 2 of 3]
We’re in the midst of a three-part series of posts explaining the concept of bricks and mortar and how it relates to bui...
An Intro to Bricks & Mortar and the Importance of Consistency in Advertising [Part 1 of 3]
When you’re building a home, one of the materials you can choose from is bricks and mortar. These are durable and struct...
A Recap of the 2016 BrandsFormation Seminar
On October 19th, our home office in St. Cloud held its annual BrandsFormation® seminar. Led by author, speaker and busin...
Follow-Up to Our BrandsFormation Philosophy: Client Success Stories
In select Leighton Media markets, we invite our clients and community to a marketing workshop featuring author, speaker,...
How Bernick's Found Success with Radio Advertising
We believe in serving, connecting, and celebrating our community. That mission is the cornerstone of our entire brand. W...
How to Schedule Radio Ads for Your Next Event
You did it. You hit the one year anniversary of your business opening its doors. This calls for a celebration! Time to g...
Are Banner Ads Worth it on Radio Station Websites?
Nearly every radio station today has a website. Many have active websites that are kept up-to-date with fresh content. S...